It was only during a car ride with her mum, singing along to the Jackson 5’s “I Want You Back”, that she realised she should take music seriously. “I sang that to my mum and she started crying and I think that was the first time I was like, ‘OK, what’s going on?’ I remember I was a little in shock.”
Though bass-thumper “Karma” was her first release last July, “Chasing Highs” was one of the first tracks ALMA wrote while on a songwriting kick in Berlin. It’s a quasi-club anthem about modern love and swipe-right culture. “I just had a strange moment when I was in a club and I was very wasted and somehow this person made me feel, like, ‘Wow.’ It’s about this weird feeling you get when you see someone and you look into each other’s eyes. I think I felt that a bit more, sober.”
Directed by Thomas Trail and Morgan Freed, the video is a 24-hour takeover of Vegas, where ALMA and her matching neon-blonde cronies tread the pavements, bash speakers with a baseball bat and (literally) burn rubber. It’s all laying the foundation for ALMA’s zero fucks persona.
Naturally, ALMA knows exactly what she’s doing. “I’m very involved!” she says, “about my style, how I look – everything. I have a very clear image of how I want to look and how I want to sound and what I want to say.” With her trajectory mapped out and her cybergoth image on lock, ALMA’s future looks as bright as her glow-in-the-dark hair. Review By http://ift.tt/x2afdV
Music video by ALMA performing CHASING HIGHS © 2017 PME Records, under exclusive license to Polydor/Island, a division of Universal Music GmbH
New single available now http://ift.tt/2ozYCbL
Directed by Thomas Trails
Music video by ALMA performing Chasing Highs. (C) 2017 PME Records, under exclusive license to Polydor/Island, a division of Universal Music GmbH