For electronic music lovers!


Albanian Kosovar singer-songwriter Era Istrefi is the latest act to catch Patrick Moxey’s attention. The Ultra Music founder and president says he first came across Istrefi’s work on YouTube, where he watched the music video for her new single, “Bonbon.”

Ultra Music Founder Patrick Moxey on Dance Music Going Mainstream and OMI’s Global Success

The record was originally released under Neser, an independent label founded by her manager, Faton Shoshi. “As soon as the YouTube posting started to pop, we were basically enthralled with this new artist,” Moxey says. Watch the music video below:

Bonbon” swiftly went viral on the platform, hauling in over 30 million views. Piloted by a reggae aesthetic akin to Major Lazer, Istrefi’s voice drew frequent comparisons to pop stars Rihanna and Sia. Now You Can Listen The Remix Version By Luca Schreiner.

Era Istrefi – Bonbon EP is out now! http://ift.tt/2bEBz8A

Subscribe to Ultra Music – https://www.youtube.com/subscription_center?add_user=ultrarecords

Follow Us:
http://ift.tt/1LmWl39
https://www.twitter.com/ultrarecords
http://ift.tt/14mCUbU
https://www.youtube.com/ultratv
http://ift.tt/1LmWio9
http://ift.tt/1H9HFJL
http://ift.tt/1k6aLth
http://ift.tt/1LmWl3d

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: