Albanian Kosovar singer-songwriter Era Istrefi is the latest act to catch Patrick Moxey’s attention. The Ultra Music founder and president says he first came across Istrefi’s work on YouTube, where he watched the music video for her new single, “Bonbon.”
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The record was originally released under Neser, an independent label founded by her manager, Faton Shoshi. “As soon as the YouTube posting started to pop, we were basically enthralled with this new artist,” Moxey says. Watch the music video below:
“Bonbon” swiftly went viral on the platform, hauling in over 30 million views. Piloted by a reggae aesthetic akin to Major Lazer, Istrefi’s voice drew frequent comparisons to pop stars Rihanna and Sia. Now You Can Listen The Remix Version By Luca Schreiner.
Era Istrefi – Bonbon EP is out now! http://ift.tt/2bEBz8A
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